November 14th, 2025
Test Blog
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ddf golf
Read articleBuilding resilient platforms & polished product experiences.
Full-stack engineer crafting ambitious products with measurable impact.
I partner with product, design, and platform teams to ship delightful experiences, from bespoke design systems to large-scale cloud automation.
About
Bridging product craft & platform rigor
I lead engineering efforts that balance craft and impact—shipping resilient infrastructure while obsessing over end-user details.
- 14+ years leading product engineering and platform teams
- Scaled design systems to 10+ product squads
- Built CI/CD platforms covering 120+ microservices
Working style
- I prioritize outcomes over output and measure success in real user impact.
- I move fast, but I don’t ship blind — I validate early and iterate in public.
- I keep systems clean: clear ownership, tidy interfaces, and resilient delivery.
- I communicate crisply and surface tradeoffs so teams can decide with confidence.
r
Next.js
React
Composable UI library powering interactive web apps.
TypeScript
Type-safe JavaScript for confident refactors and DX.
Tailwind CSS
Utility-first CSS for rapid design systems.
shadcn/ui
Composable headless components built atop Radix primitives.
Framer Motion
Production-ready animations and scroll-driven motion.
Sanity
Composable content cloud powering Editorial workflows.
Projects
Selected work
A sampling of platform, product, and systems work shipped with cross-functional teams.
SaaS
Analytics
Real-time
Qeepsake
This project is a family journaling platform that sends daily text prompts to help parents easily capture memories, moments, and stories about their children and family life. Over time, all responses are saved and can be turned into a digital or printed family storybook.
Next.jsPPostgreSQLFFramer MotionTTailwind CSS
E-Commerce Website
Online Shop
Powerleaf
Powerleaf is an online platform that personalizes your cannabis buying experience. Developed by doctors, powered by data, and guided by machine learning, it helps you discover products that match your desired experience. No more guesswork—just curated selections designed to deliver the effects and quality you want.
RReact.jsFFramer MotionNNode.JsMMySQL?
Dashboard
Admin
Docs
Daily Dogfights
Daily DogFights is a golf-focused mobile app project that makes casual rounds more competitive and social by organizing games, tracking scores, and managing friendly side bets between players.
ReactTypeScriptSStorybookCChromatic
NextJS
Dashboard
Admin
Scavenger Hunt
This Project was Designed for Admins to create Hunt Locations and Rules.
NextJSNNodeJSTTailwindCSSGGitHub Actions
Testimonials
Trusted by product & platform leaders
Feedback from partners across SaaS, commerce, and platform transformations.
“Delivered the new flows and integrations on Qeepsake platform.”
CTO · Qeepsake
“Consistently delivered multiple projects with high efficiency and within agreed timelines.”
CEO · Datainvent Globla
“We’re extremely happy with the dashboard developed for Daily DogFights. The admin panel is well-structured, easy to use, and handles complex data smoothly. The work was delivered with great attention to detail and exceeded our expectations”
CTO · Daily Dogfights
“The admin dashboard developed for Scavenger Hunt was exceptionally well done. It’s intuitive, powerful, and makes managing locations, rules, and members incredibly easy. The quality of work and attention to detail were excellent”
CTO · Scavenger Hunt
Experience
Trusted collaborators
Partnerships across high-growth startups, enterprise platform teams, and design-driven studios.
Datainvent Global Services
Qeepsake
Cherry Byte Technologies
Sabhi Tech
Datainvent Global Services
Qeepsake
Cherry Byte Technologies
Sabhi Tech
Writing
Notes on engineering, DX, and content platforms
Longform case studies and playbooks for scaling teams without sacrificing craft.
May 12th, 2024
Designing ISR Architectures That Scale Past One Million Pages
How we mixed static regeneration, on-demand revalidation, and granular caches to ship editorial-grade commerce sites.
Next.jsISRCaching
Read articleMarch 1st, 2024
Crafting a Motion Language for Enterprise Dashboards
A practical guide to sequencing interaction states with Framer Motion and reduced-motion best practices.
Framer MotionDesign Systems
Read articleContact
Let’s build something
Tell me about the product surface, platform problem, or content experience you want to elevate.
Lahore, PK · Remote-friendly